The opportunities provided by the business mobile application market are wide-reaching and the evidence to support this claim piles up quickly. VisionMobile is just one of the few organisations researching trends in mobile enterprise.
Their report on the untapped opportunity in business and productivity apps is about a year old but the main takeaways are the same; mobile is continually growing, not enough developers are jumping on the business apps market and more apps and mobile devices are being used by businesses and their employees than ever before.
Of course, we’re looking at bigger numbers now. In 2017, the app market is predicted to be $77 billion industry. The top 12% of mobile app developers make more than $10,000 per app per month (though a significant number of developers are below the “app poverty line”). The market for enterprise augmented reality apps alone is growing significantly; forecasts say it will grow tenfold in the next 4 years.
The future is undoubtedly bright for enterprise apps, with mobile solutions fulfilling new and existing use cases in businesses, such as:
- mobilising workforce and business processes,
- extending availability of cloud services to anytime and anyplace,
- extending or opening up new marketing & sales channels,
- enabling flexible logistics and resource management, and
- mobilising business intelligence.
See the report here.
